Google Shopping Ads

Original price was: £319.00.Current price is: £26.99.

1 Year Access

Intermediate

0 Students

13 hours, 9 minutes

Gift this course

Course Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow Google Shopping Ads will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course.

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.

Certification

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days

Career path

Google Shopping Ads is a useful qualification to possess and would be beneficial for any related profession or industry.

Course Curriculum

Introduction
	Welcome !	00:16:00
	Getting Certified – Awards & Certifications	00:06:00
Google Ads Fundamentals Certification
	Introduction to Fundamentals Certification	00:02:00
	Learn the basics of Google Ads	00:25:00
	Choose where your customers see your ads	00:20:00
	Create effective text ads	00:16:00
	Enhance your Ad with extensions	00:07:00
	Choose the best campaign types	00:15:00
	Organise your account for success	00:09:00
	Reach customers with targeting	00:08:00
	Help customers find you	00:12:00
	Match types	00:07:00
	Make Your ads seen	00:14:00
	Media costs models	00:09:00
	Determine a good bidding strategy	00:12:00
	Select your bid strategy	00:14:00
	Adjust Bids to favor performers	00:11:00
	Align your budget with your goals	00:10:00
	Evaluate campaign performance	00:13:00
	Avoid Editorial Errors	00:06:00
	Address Trademark disapprovals	00:07:00
Google Ads Search Certification
	Introduction	00:03:00
	Find customers with search marketing	00:11:00
	Find the right performance solutions	00:22:00
	Conversion Tracking	00:12:00
	Install Website conversion tracking	00:11:00
	Understand your audience better	00:07:00
	Create search network campaign	00:18:00
Google Ads Display Certification
	Introduction	00:02:00
	Learn the basics of Display Network	00:10:00
	Drive results with the Display Network	00:10:00
	Target with the Display select	00:17:00
	Remarketing with Display Ad	00:09:00
	Choose the most beneficial ad formats	00:10:00
	Assess & optimize your campaigns	00:22:00
	Optimise your Display Campaign	00:18:00
	Build effective creatives for your goals	00:08:00
	Tailor ads with Dynamic Remarketing	00:12:00
Google Ads Video (YouTube) Certification
	Introduction	00:01:00
	The value of google’s Video Advertising	00:07:00
	Build & Place your message	00:07:00
	Find right solutions & metrics	00:11:00
	launching your video campaign	00:11:00
	Trueview discovery creative	00:08:00
	Developing content on YouTube	00:08:00
	Use video Remarketing to reconnect	00:11:00
	Build video campaign in Google Ads	00:11:00
	Keep track of video campaign performance	00:08:00
	Optimise video campaign for success	00:08:00
Google Ads Shopping Certification
	Introduction	00:03:00
	Find new customers with Shopping Ads	00:12:00
	Create a merchant center account	00:07:00
	Capture your product data 787878	00:08:00
	Align bid strategy to shopping goals	00:11:00
	Create a shopping campaign	00:11:00
	Measure shopping campaign performance	00:10:00
	Optimise the shopping campaign	00:07:00
	Simplify with automatic item updates	00:08:00
	Ensure shopping ads are compliant	00:05:00
	Submit product data without errors	00:07:00
	Fix crawl issues	00:08:00
	Give incentives with merchant promotions	00:06:00
	Sell nearby with Local Inventory Ads	00:07:00
	Priortize shopping campaigns	00:06:00
	Reach users with showcase shopping	00:07:00
	Optimize the shopping campaign for Mobile	00:07:00
Google Ads Mobile Certification
	Introduction	00:02:00
	Drive your business with mobile	00:16:00
	Do you want a mobile site or app ?	00:11:00
	Design great mobile sites	00:19:00
	Design great mobile apps	00:16:00
	Google Ads formats & features for mobile	00:06:00
	Target & bid for mobile ad placements	00:08:00
	Drive calls with mobile campaigns	00:12:00
	Drive installation of your app	00:11:00
	Drive engagement with your app	00:09:00
Conclusion
	Thank You	00:02:00
Bonus
	Bonus – Get all 6 Practise Exams as a bonus	00:15:00